Zero-Waste & Eco– category –

You’ve seen it, for sure. Maybe scrolling through your feed, a picture of a perfectly knotted, patterned cloth cradling a bento box. Or maybe you saw it in person, in the hands of an elegant grandma in Kyoto, carrying… something, in a vi...

Yo, what’s the deal? Ever been scrolling through your feed, maybe deep in a Pinterest hole of aesthetic fashion, and you see it? That super cool, beat-up denim jacket or a pair of perfectly worn-in jeans, but they’ve got these sick-looki...

What’s up, global fam! It’s Sofia, coming at you live from the electric heart of Tokyo. Picture this: you’re wandering through the impossibly chic streets of Daikanyama, where every corner is a photo op and the style is next-level. I was...

It’s a sound every parent knows. That sickening, crystalline crack followed by a deafening silence, then the inevitable, heart-wrenching wail from a little one. In our house, it was a beautiful ceramic mug, a gift from my mother-in-law, ...

Yo, what's good? Shun Ogawa here, dropping in to spill the tea on one of Japan's most enduring and low-key revolutionary cultural scenes: the Showa-era kissaten. Bet you've seen pics of these spots on the 'gram—moody, wood-paneled interi...

What’s up, world-travelers and culture seekers! Ayaka here, coming at you straight from the heart of Japan. Today, we’re ditching the basic tote bags and single-use plastics for something with way more vibe, way more history, and honestl...

Yo, what’s up, fellow adventurers? Taro Kobayashi here. Ever been hiking deep in a cedar forest, the air so clean it feels like it’s scrubbing your soul, and you stumble upon a tiny, perfectly swept shrine? Or maybe you’re in a buzzing T...

Yo, let’s talk about Japan. You’re probably picturing neon-drenched Tokyo streets, ancient temples looking serene AF, and maybe even a bowl of life-changing ramen. All legit. But what if I told you there's another level? A vibe that’s de...

Yo, let’s talk about gifts. That moment of anticipation, the crinkle of paper, the big reveal. It’s a whole vibe. But in Japan, the art of giving is next-level. It’s a full-on aesthetic experience where the wrapping isn’t just a prelude ...

Alright, fam, let's spill the tea. You think you know Japan? You've seen the neon glow of Tokyo, the serene temples of Kyoto, and you’ve probably double-tapped a million pics of fluffy pancakes and perfect ramen. But let me plug you into...