Subculture & Vibe– category –

Walk into any modern game center in Japan—past the deafening rows of rhythm games and the claw machines with their plush, silent promises—and you will eventually find them. Tucked away in a brightly lit corner, a row of towering, kaleido...

Before you could tap a screen to buy Potions and Poké Balls, there was a real place you could go to stock up for the adventures of the day. It didn’t have a futuristic chime when you entered, but it had something better: the gentle rattl...

If you spend any time in modern Japan, you'll eventually encounter its artifacts. You might see a woman in a cafe carefully arranging a small acrylic figure of an anime character next to her latte for a photo. Or you might spot a commute...

Walk into any decent-sized arcade in Japan, push past the clatter of pachinko machines and the frantic beeps of rhythm games, and you’ll find it. A brightly lit corner of the floor, pulsating with J-pop and partitioned into a maze of ela...

You asked me what happened in the nineties after Japan’s famous economic bubble burst. Most people picture a dreary decade of corporate restructuring and lost confidence, the beginning of a long national hangover. And while that’s not wr...

Imagine a Japan before the internet, before a thousand Instagram accounts could beam the sun-drenched aesthetic of Venice Beach skate culture directly into a teenager’s bedroom in suburban Tokyo. Picture the mid-1970s. The country was in...

You see them everywhere. Clustered outside a sleepy neighborhood candy shop, standing in silent, colorful ranks in the echoing halls of an arcade, or packed floor-to-ceiling in a dedicated subterranean temple of plastic in Akihabara. The...

To an outsider, it might look like just another photo booth, maybe one on a heavy dose of digital steroids. You see them tucked away in the glowing, cacophonous temples of modern leisure known as game centers, or occupying entire floors ...

You asked me why on earth someone would go camping by themselves. It’s a fair question, especially from a Western perspective where camping is almost synonymous with a car full of friends, a cooler packed for a dozen people, and someone ...

Imagine a narrow, winding road snaking up a dark mountainside just outside a major Japanese city. It’s late, well past the hour of respectable errands. At the top, the road opens into a small parking area, a lookout point perched on the ...

Imagine a party that lasted for a decade and then, almost overnight, the music stops. The lights come on, and everyone realizes the champagne was borrowed and the bill is due. That was Japan at the dawn of the 1990s. The dizzying heights...

So, you’ve heard about the gokon. On the surface, it sounds simple enough: a group of single men and a group of single women, usually three-on-three or four-on-four, meet up for dinner and drinks. It’s a group date, a casual mixer arrang...