Subculture & Vibe– category –
Subculture & Vibe of Japan
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The Unspoken Rules of the Japanese Drinking Party: A Guide to ‘Nominication’
So, you’ve been invited to a nomikai. On the surface, it’s just drinks with your colleagues after work. Simple enough, right? But then your Japanese coworker leans over and whispers, with a look of both warning and encouragement, that th... -
Neon Dreams and Midnight Doors: Decoding the Global Obsession with Japan’s City Pop
You know the feeling, even if you can’t place it. It’s the sound of a summer night in a city you’ve never visited, in a decade you might not have lived through. It’s the glimmer of taillights on a rain-slicked highway, a lonely saxophone... -
The Art of the Perfect Sound: How Japanese ‘Kodawari’ Shapes the World of Vintage Audio
Step out of the electric chaos of a Tokyo street and into the hushed, wood-paneled interior of a classic jazz kissa. The air is thick with the faint, sweet smell of old paper and stale cigarette smoke, a ghost from a bygone era. No one i... -
The Singer’s Secret Weapon: How to Use Solo Karaoke as Your Private Vocal Booth
Ask anyone about karaoke in Japan, and you'll get a familiar picture. You'll hear about teams of salarymen loosening their ties after work, belting out classic rock anthems. You'll hear about groups of friends sharing a tambourine, laugh... -
From Newsstand Staple to Global Phenomenon: The Unstoppable Rise of Shōnen Jump
Walk into any major city on the planet—Paris, New York, São Paulo, Madrid—and you’ll see them. You’ll see a kid with a Son Goku keychain dangling from their backpack, a teenager wearing a t-shirt emblazoned with the Straw Hat Pirates’ Jo... -
Beyond the Plastic: Inside Japan’s Deep World of Model Kits
Walk into any major electronics store in Japan, from the neon-drenched monoliths of Akihabara to a quiet suburban Yamada Denki, and you'll inevitably find an entire floor that feels like a portal to another world. It’s not the camera sec... -
Pixelated Bonds: How Purikura Captured the Soul of 90s Japan
Walk through any Tokyo game center today, past the hypnotic rhythm games and the claw machines filled with plush toys, and you’ll likely find a brightly lit corner dedicated to a very specific kind of magic. Here, modern photo booths, wi... -
The Unedited Truth About Purikura: Japan’s Pop Art of the Digital Self
Walk into any modern game center in Japan—past the deafening rows of rhythm games and the claw machines with their plush, silent promises—and you will eventually find them. Tucked away in a brightly lit corner, a row of towering, kaleido... -
The Real Pokémon Marts of Japan: A Journey into the World of Dagashiya
Before you could tap a screen to buy Potions and Poké Balls, there was a real place you could go to stock up for the adventures of the day. It didn’t have a futuristic chime when you entered, but it had something better: the gentle rattl... -
More Than a Fan: The Deep, Dazzling World of Japan’s ‘Oshikatsu’
If you spend any time in modern Japan, you'll eventually encounter its artifacts. You might see a woman in a cafe carefully arranging a small acrylic figure of an anime character next to her latte for a photo. Or you might spot a commute... -
Beyond the Filter: How Japan’s Purikura Photo Booths Became a Sacred Social Ritual
Walk into any decent-sized arcade in Japan, push past the clatter of pachinko machines and the frantic beeps of rhythm games, and you’ll find it. A brightly lit corner of the floor, pulsating with J-pop and partitioned into a maze of ela... -
Beyond the Concrete: How Japan’s 90s ‘Auto-Camp’ Boom Reinvented Nature
You asked me what happened in the nineties after Japan’s famous economic bubble burst. Most people picture a dreary decade of corporate restructuring and lost confidence, the beginning of a long national hangover. And while that’s not wr...
