Emperor Naruhito, Empress Masako, and other members of the Imperial Family appeared before a massive crowd at the Imperial Palace to offer their traditional New Year’s greetings. This highly anticipated annual event, known as the “Shinnen Ippan Sanga,” not only marks a significant moment in the nation’s calendar but also creates a noticeable ripple effect on tourism and city logistics in the heart of Tokyo.
A Tradition Revived: The Background of the Imperial Greeting
The New Year’s Greeting is a long-standing tradition where the Imperial Family makes several scheduled appearances throughout the day on January 2nd from a glass-covered balcony of the Chowa-Den Hall. It offers a rare opportunity for the general public to see the members of the world’s oldest continuous hereditary monarchy up close.
After a three-year hiatus due to the COVID-19 pandemic, the event returned in 2023, albeit in a smaller, lottery-based format. The 2024 event continued this format, with the Imperial Household Agency announcing that approximately 11,400 people, selected by lottery, attended across several sessions. This figure, while significant, is still a fraction of the pre-pandemic attendance, such as in 2020 when nearly 70,000 people gathered for the occasion. The careful management of the event highlights the gradual return of large-scale public ceremonies in Japan.
Ripple Effects on Tokyo’s Tourism and Infrastructure
Major imperial events consistently drive up demand for accommodation and services in central Tokyo, creating both opportunities and challenges for travelers.
Hotel and Accommodation Boom
Hotels in the Marunouchi, Ginza, and Chiyoda areas, which offer proximity to the Imperial Palace, report significantly higher occupancy rates around this period. Travelers planning to visit during early January are advised to book their stays months in advance to secure rooms and avoid peak pricing. The event acts as a powerful magnet, drawing both domestic and international visitors who wish to witness the historic occasion.
Transportation Under Pressure
The influx of thousands of people into a concentrated area places a heavy burden on Tokyo’s otherwise hyper-efficient public transport system. JR Tokyo Station and nearby subway stations like Otemachi and Nijubashimae experience immense crowds. Japan Railways (JR) and Tokyo Metro often deploy additional staff to manage passenger flow and ensure safety on event days. For travelers, this means allowing extra time for journeys and being prepared for packed trains.
A Boost for Local Businesses
The area surrounding the Imperial Palace, a popular tourist spot year-round, becomes even more vibrant. Restaurants, cafes, and souvenir shops in the Marunouchi district see a sharp increase in customers. The event provides a significant economic boost to local businesses, demonstrating the powerful synergy between cultural heritage and the modern tourism industry.
The Future of Imperial Events and What Travelers Should Know
The continued success of these large-scale events provides a promising outlook for Japan’s cultural tourism.
Planning for Future Visits
The use of a pre-registration or lottery system to manage crowds may become a new standard for popular public imperial events. Travelers interested in attending in the future should monitor the official Imperial Household Agency website for announcements, which are typically made a few months in advance. Planning ahead will be key to securing a spot.
A Unique Cultural Experience
Beyond the logistical impacts, attending an imperial greeting offers an unparalleled cultural insight. It’s an opportunity to witness the deep respect many Japanese people have for the Imperial Family and to participate in a moment of shared national identity. For international visitors, it’s a chance to experience a side of Japan that goes beyond temples and modern skyscrapers, providing a deeper understanding of its traditions.
Security and Accessibility
As with any major public gathering involving heads of state, security is extremely tight. Visitors must pass through security checks, and large bags are often prohibited. It’s crucial to follow the instructions of police and event staff to ensure a smooth and safe experience. The queues can be long, so dressing warmly for the winter weather and wearing comfortable shoes is essential.
