Shun Ogawa– Author –
Decades of cultural research fuel this historian’s narratives. He connects past and present through thoughtful explanations that illuminate Japan’s evolving identity.
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Subculture & Vibe
The Unspoken Rules of the Japanese Drinking Party: A Guide to ‘Nominication’
So, you’ve been invited to a nomikai. On the surface, it’s just drinks with your colleagues after work. Simple enough, right? But then your Japanese coworker leans over and whispers, with a look of both warning and encouragement, that th... -
Subculture & Vibe
Beyond Hello Kitty: A Deep Dive into Japan’s Retro ‘Fancy Goods’ Universe
You asked where to find that specific, wonderfully retro 80s Sanrio vibe in Japan. It’s a great question because it gets at something much deeper than just shopping. You’re not just looking for cute stuff. You’re looking for a feeling—a ... -
Subculture & Vibe
Beyond the Groove: The Sacred Silence of Japan’s Vinyl Kissa
You push open a heavy wooden door, unmarked save for a small, faded sign, and step out of the frantic rhythm of a Tokyo street into a different decade. The air is thick with the scent of dark-roast coffee, old paper, and the faint, warm ... -
Food & Ritual
Decoding the Gokon: Inside Japan’s Highly Choreographed Group Dating Ritual
Ask most people outside Japan about dating here, and you’ll likely get a portrait painted in shades of shyness. You'll hear about confessed feelings delivered with the gravity of a diplomatic summit, relationships that progress with glac... -
Architecture & Space
Beyond the Wall: The Art of Borrowed Scenery in Japanese Gardens
You're standing in a Japanese garden, perhaps in Kyoto. The air is still, filled only with the sound of trickling water and the rustle of maple leaves. Before you lies a meticulously arranged world: moss-covered stones placed with intent... -
Culture & Mindset
The Soul in the Still: How Japanese Whisky Unlocks the Shokunin Mindset
You pour a glass of Japanese single malt. The liquid is a deep, burnished amber, clinging to the side of the glass with a slow, deliberate viscosity. You raise it to your nose, and before the scent of alcohol even registers, there are ot... -
Subculture & Vibe
From Warlord to Rock Star: How Video Games Gave Sengoku Samurai an Electric Makeover
You've probably seen him. Maybe on a game cover or in an anime. He has impossibly spiky hair, armor that looks more like a high-fashion runway piece than something you'd wear into battle, and he's wielding a sword that’s on fire, or crac... -
Subculture & Vibe
Smoke, Skewers, and Shelter: Decoding Japan’s Post-Work Yokocho Alleys
You see them tucked away, breathing a hazy, warm light into the sharp-edged cityscape of modern Japan. From the gleaming canyons of Shinjuku or the polished commercial hubs of Osaka, a turn down an unmarked path can feel like stepping th... -
Culture & Mindset
The Unspoken Rules of the Japanese Company Trip: A Survival Guide
Someone once asked me to explain the shain ryoko, the traditional Japanese company trip. They’d heard stories—of mandatory weekend getaways with colleagues, of forced fun and late-night karaoke sessions with the CEO. “It sounds like a ni... -
Subculture & Vibe
Beneath the Felt: Japan’s Cute Mascots and Their Monstrous Roots
At first glance, Japan’s regional mascots seem like a national fever dream rendered in brightly colored felt. You see them everywhere: a goofy, red-cheeked bear from Kumamoto Prefecture; a waddling, pear-shaped fairy from Funabashi city;... -
Culture & Mindset
The Trembling Archipelago: Inside Japan’s Culture of Disaster Preparedness
The first time you feel it, it’s deeply unsettling. Not the violent, movie-style lurch, but the subtle, liquid roll of a minor earthquake. You’re in a Tokyo high-rise, and for a few seconds, the solid world beneath you becomes a fluid, u... -
Subculture & Vibe
Understanding Kogal (コギャル): The Rebellious Pop Fashion of 9s High Schoolers That Defined an Era
If you could have teleported to the Shibuya Scramble Crossing in, say, 1996, you would have been met with a wall of sound and color. The jingles from pachinko parlors, the rumble of the Yamanote Line, the giant video screens blasting J-P...
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