Shun Ogawa– Author –
Decades of cultural research fuel this historian’s narratives. He connects past and present through thoughtful explanations that illuminate Japan’s evolving identity.
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Subculture & Vibe
Beneath the Felt: Japan’s Cute Mascots and Their Monstrous Roots
At first glance, Japan’s regional mascots seem like a national fever dream rendered in brightly colored felt. You see them everywhere: a goofy, red-cheeked bear from Kumamoto Prefecture; a waddling, pear-shaped fairy from Funabashi city;... -
Culture & Mindset
The Trembling Archipelago: Inside Japan’s Culture of Disaster Preparedness
The first time you feel it, it’s deeply unsettling. Not the violent, movie-style lurch, but the subtle, liquid roll of a minor earthquake. You’re in a Tokyo high-rise, and for a few seconds, the solid world beneath you becomes a fluid, u... -
Subculture & Vibe
Understanding Kogal (コギャル): The Rebellious Pop Fashion of 9s High Schoolers That Defined an Era
If you could have teleported to the Shibuya Scramble Crossing in, say, 1996, you would have been met with a wall of sound and color. The jingles from pachinko parlors, the rumble of the Yamanote Line, the giant video screens blasting J-P...
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