Yo, let’s spill the tea on a real one. When you think of Japan, your mind probably jumps to the neon chaos of Tokyo or the serene temples of Kyoto. Big mood, for sure. But what if I told you there’s a place way off the grid, a spot so raw and real it redefines what a Japan trip can be? We’re talking about going north. Way north. Past the powder snow of Niseko, beyond the ramen scene of Sapporo, to a remote island floating in the Sea of Japan. Welcome to Okushiri Island, Hokkaido—a rugged slice of heaven where the ocean is a shade of blue you’ve only seen in your dreams, and the main event is a delicacy so legendary it’s basically treasure: fresh sea urchin, or as we call it, uni. This isn’t just about eating uni from a fancy sushi counter. Nah, this is the final boss of foodie adventures. We’re talking about hopping on a fisherman’s boat, catching the spiky little goldmines yourself, and tasting them literally seconds after they’ve been pulled from the crystal-clear waters. It’s a full-body sensory experience that’s about to blow your mind and your palate. This is the story of Okushiri, an island that’s lowkey one of Japan’s best-kept secrets, and the quest for the freshest bite of your entire life. Get ready, because your travel goals are about to get a serious upgrade.
If you’re already planning your trip north, you absolutely have to check out the legendary Sapporo Snow Festival for an unforgettable winter spectacle.
The Vibe Check: What’s Okushiri Island Even Like?

First and foremost, let’s set the scene. Stepping onto Okushiri feels like pressing the mute button on the noise of the world. The air here is unique—crisp, clean, and infused with the subtle, salty scent of the sea. There are no trains, traffic jams, or skyscrapers towering into the sky. Instead, you’re surrounded by a 360-degree panorama of pure, untouched nature. The island’s coastline is a striking spectacle of jagged cliffs, weather-beaten rocks, and hidden coves with water so clear you can count the pebbles on the ocean floor from a cliff’s edge. This vibrant, almost impossibly transparent water is known as “Okushiri Blue,” and believe me, photos hardly capture its true essence. It’s a living turquoise that shimmers under the sunlight, a hue so vivid it almost seems artificial. The landscape is lush and green, rolling across hills that eventually drop into this dazzling blue sea. Scattered along the shore are small fishing villages that appear frozen in a simpler, quieter era. Life here flows with the tides, not the ticking of a clock. The locals, mostly fishermen and their families, embody a quiet resilience and a heartfelt warmth that’s genuinely inviting. You won’t find sprawling resorts or gaudy tourist traps. Okushiri’s allure lies in its authenticity. It’s a place that hasn’t been overly tailored for visitors; it simply exists. The atmosphere radiates profound calm and a deep bond with the natural elements. You sense the power of the wind, the sun, and the sea in a way that feels truly grounding. This is the kind of place where you come to unplug from the digital world and reconnect with something more essential. It’s a complete reset for the soul, with breathtaking scenery as just the beginning.
Chasing Uni: The Main Event
Alright, let’s get straight to the core reason you’d venture to this remote part of the world: the uni. Forget everything you thought you knew about sea urchin. The stuff you find in the city, even at upscale places, pales in comparison to the real deal. Here on Okushiri, uni isn’t just a meal; it’s a way of life, the island’s pride, its liquid gold. The thrill of harvesting it yourself transforms this from a simple dish into a lasting memory. This isn’t some packaged tourist experience; it’s you, a local fisherman, and the vast, stunning sea.
Getting Your Hands Salty: The Actual Experience
The adventure usually begins early, as the morning light is still soft and golden, bathing the sky in pastel shades. You meet your guide, a seasoned local fisherman whose weathered hands tell tales of a lifetime on the sea. There’s no big ceremony, just a nod and a smile as you climb onto his small fishing boat, called an isobune. These boats are sturdy workhorses, not luxury yachts, and that’s part of their charm. As the engine hums to life and you pull away from the harbor, the salty spray hits your face, and the outside world feels miles away. Your tools for the hunt are beautifully simple. First, there’s the hakogane, a wooden box with a glass bottom. Leaning over the side of the boat, you press it onto the water’s surface, and suddenly the ocean floor comes into breathtaking view. It’s like having a private window into an underwater realm. The second tool is the tamo, a long pole with a net on the end. The fisherman steers the boat toward prime uni spots—shallow, rocky areas where they flourish. Gazing through the hakogane is a meditative act. You scan the seabed, watch seaweed sway in the currents, then spot them: dark, spiky spheres nestled among the rocks. Seeing your first uni is a genuine thrill. The challenge then is to guide the long tamo through the water and skillfully scoop the urchin into the net before it slips deeper into a crevice. The fisherman offers quiet guidance, his movements deliberate and efficient. It’s tougher than it looks, demanding steadiness and patience, but the joy of finally landing one is immense. You’re not just a bystander; you’re an active participant in a tradition that’s sustained this island for generations.
From Ocean to Plate: The Freshest Bite of Your Life
This is the moment of truth. After you’ve collected a good haul, the fisherman often cracks one open for you right there on the boat, or back at the dock. Using a specialized tool, he splits the spiky shell in half to reveal the treasure inside. And it’s truly breathtaking. Nestled within the dark shell are five perfect, golden-orange lobes of uni. The color is vivid, almost glowing—a shade like a flawless sunset, radiating freshness and vitality. He rinses it quickly with seawater—the only seasoning needed—and hands it to you on a shell. No rice, no soy sauce, no wasabi. Just pure, unadulterated uni. The first bite is a revelation. It melts on your tongue with a creamy, luxurious texture. The flavor is complex and unforgettable. It begins with a clean, briny kiss of the ocean, followed by a profound, lingering sweetness and a deep umami that envelops your entire mouth. It’s not fishy in the least. Rich but light, delicate yet intensely flavorful. It’s the essence of pure, cold, pristine seawater transformed into something extraordinary. So good, it’s almost emotional. Every other uni you’ve ever had will be forever eclipsed, but in the best way possible. This is the pinnacle. You’re tasting the soul of Okushiri Island, a flavor shaped by its pristine environment—a moment of pure culinary perfection you will never forget.
Beyond the Uni: Soaking in Okushiri’s Soul

As transformative as the uni experience is, you can’t come all this way without exploring the rest of this remarkable island. Okushiri boasts a quiet, rugged beauty just waiting to be discovered. While the uni might be the main attraction, the surrounding experiences are equally unforgettable. Spending a few days here lets you truly tune into the island’s rhythm and uncover its many other charms.
Nabetsuru-iwa Rock: The Island’s Iconic Arch
You simply can’t miss it. Nabetsuru-iwa is Okushiri’s most famous landmark—a massive, uniquely shaped rock formation just off the coast. Its name means “pot-handle rock” because the natural arch resembles the handle of a traditional Japanese pot. It’s a stunning natural sculpture, carved by centuries of wind and waves. The best moments to see it are at sunrise or sunset. Watching the sun rise through the arch or witnessing the sky explode in shades of orange, pink, and purple behind its silhouette at dusk is a quintessential Japan memory in the making. It’s a photographer’s dream, but even if you’re there just to take it all in, the view is absolutely breathtaking. The rock stands as a symbol of the island’s enduring wild beauty, making it a must-see spot to truly appreciate Okushiri’s dramatic coastal landscape.
Okushiri Blue and the Whispering Coastline
We mentioned the “Okushiri Blue,” but you really need to experience it firsthand. The best way is to explore the coastline. Renting a car is definitely the way to go, giving you the freedom to cruise the scenic coastal road at your own pace. The drive itself is an experience, with jaw-dropping views at every turn. Stop at one of the many lookout points and gaze out at the horizon. You’ll discover countless deserted beaches and hidden coves. Miyanohama Beach is a lovely spot with calm waters perfect for a summer swim. For the more adventurous, sea kayaking offers an incredible way to get up close with the coastline, allowing you to paddle into sea caves and see the cliffs from a water-level perspective. From the water, the island feels more vast and powerful. Or simply find a quiet spot, sit on the rocks, and listen to the waves crashing—it’s a form of therapy, letting the ocean’s rhythm wash over you and clear your mind.
A Taste of the Island: More Than Just Uni
Though uni reigns supreme, Okushiri’s culinary scene offers so much more. This is a seafood lover’s haven, plain and simple. Abalone, or awabi, is another local delicacy, often served grilled or as sashimi, with a firm texture and a rich, oceanic flavor that’s utterly divine. The local squid, or ika, is equally exceptional—sweet and tender. Most minshuku (family-run guesthouses) serve up a multi-course dinner featuring whatever was caught that day. It’s the ultimate sea-to-table experience. Here’s a surprise: Okushiri also has a winery. Yes, a full winery on this remote fishing island. The sea breeze and unique climate create ideal conditions for growing grapes, especially Pinot Noir. Visiting Okushiri Winery is a delightful and unexpected detour. Sipping island-grown wine while gazing over vineyards and the sea is a beautifully distinctive experience that captures the surprising, multifaceted spirit of this special place.
Healing Waters: Unzen Onsen
After a long day of exploring, fishing, and feasting, there’s no better way to relax than soaking in a natural hot spring. Unzen Onsen is a public bathhouse on the island where you can enjoy this classic Japanese tradition. The mineral-rich water soothes tired muscles, and soaking in the warm, comforting water while breathing in the fresh island air is the perfect way to end a day on Okushiri. It’s a simple, authentic pleasure that lets you recharge and reflect on all the incredible sights and flavors you’ve experienced.
The Lowdown: Nailing Your Okushiri Trip
Alright, so you’re officially excited. But a trip to a remote island like Okushiri does require some planning. This isn’t a spot you can just show up to spontaneously, especially during peak season. Here’s the practical information you need to turn this dream trip into a reality.
Getting There Is Part of the Adventure
Traveling to Okushiri is an experience in itself, with two main ways to get there: by air or by sea.
By Air: The fastest option is flying. Hokkaido Air System (HAC) operates small propeller planes from Hakodate Airport and Sapporo’s Okadama Airport. The flight is short but insanely scenic, offering stunning aerial views of the island as you approach. Flying on a small plane feels like a classic adventure, and landing at the quaint Okushiri Airport immediately sets the tone for your off-the-beaten-path journey.
By Ferry: The more relaxed and popular choice is the ferry. Heartland Ferry runs services from two ports on mainland Hokkaido: Esashi and Setana. The trip takes a couple of hours, giving you time to unwind and watch the world pass by. You’ll feel your excitement grow as the island gradually appears on the horizon. If you’re renting a car for your Hokkaido exploration, you can conveniently bring it aboard the ferry.
When to Go: Timing Is Key
This is essential. The uni-catching season is very specific. It runs during the summer months, usually from June to August. That’s when the uni is at its freshest and the fishermen are actively harvesting. Summer also showcases the island at its most beautiful and accessible, with warm weather ideal for swimming and sightseeing. To enjoy the full uni experience, you absolutely need to schedule your trip during summer. The island is lovely in other seasons too—autumn offers stunning foliage, and winter is stark and dramatic—but for this particular adventure, summer is non-negotiable.
Where to Stay: Island Accommodations
Okushiri’s lodging options focus on charm and authenticity. You won’t find any big hotel chains here. The best way to experience the island is by staying at a minshuku or a small family-run ryokan. A minshuku is essentially a Japanese B&B where you stay in a local family’s home. This is the way to go. Why? Because the hospitality is unbeatable, and the food is incredible. Your hosts will often prepare elaborate dinners and breakfasts featuring the island’s best seafood. It’s a fantastic chance to connect with local people and experience authentic island life. Be sure to book early, as accommodations fill up fast in the summer.
Pro Tips for the Savvy Traveler
- Book everything well in advance—flights/ferry, lodging, rental car, and the uni fishing experience itself. Don’t leave it to chance, especially in July and August.
- Rent a car. I can’t emphasize this enough. Public transportation is very limited. Having a car gives you the freedom to explore every corner of the island at your own pace. There are a few rental agencies near the ferry port and airport.
- Bring cash. While some bigger businesses accept credit cards, many smaller shops, restaurants, and experiences are cash-only. It’s wise to carry enough yen.
- Learn some Japanese phrases. You don’t need full fluency, but knowing basic greetings like “Konnichiwa” (hello), “Arigatou gozaimasu” (thank you), and especially “Oishii!” (delicious!) will be greatly appreciated by locals.
- Pack layers. Even in summer, the weather can be unpredictable. It might be warm and sunny one moment and cool and windy the next, especially on the water. A light jacket or windbreaker is a must.
A Deeper Dive: Okushiri’s Resilience and Spirit

To truly grasp Okushiri, you need to know its story. It’s more than just an island of breathtaking beauty and exceptional food; it’s a place defined by immense strength and resilience. In 1993, a massive earthquake and subsequent tsunami ravaged the island, leaving a devastating mark on the community. Yet, what shapes Okushiri today isn’t that tragedy, but its extraordinary recovery. The spirit of its people is unyielding. They rebuilt their homes, harbors, and lives with inspiring determination. This history brings a profound dimension to your visit. The modern sea walls and thoughtfully designed infrastructure stand as proof of their dedication to safety and community. Resilience is woven into the very culture of the island. The fishermen’s deep respect for the ocean—a force that both gives and takes—is tangible. Their fishing methods emphasize sustainability and a long-term commitment to preserving the marine environment that sustains them. So when you’re out on the water catching uni, you’re partaking in more than a tourist experience. You’re connecting to a story of survival, community, and a profound symbiotic bond between humans and the sea. It makes each bite of uni even more meaningful.
Your journey to Okushiri Island is far beyond just a search for the world’s finest sea urchin. It’s a voyage to the very heart of what makes travel so impactful. It’s about peeling back the layers of a place to uncover something authentic, raw, and deeply human. It’s the exhilaration of the chase on open waters, the burst of flavor from freshly caught uni, the glow of a sunset behind Nabetsuru-iwa Rock, and the quiet strength of those who call this island home. Okushiri doesn’t simply nourish you; it transforms you. It reminds you of life’s simple yet profound joys: a good meal, a stunning view, and a genuine connection. It’s a journey that lingers long after you’ve left its shores. So if you seek an adventure truly off the beaten path, one that will awaken your senses and stir your soul, look no further. Okushiri and its liquid gold await you.

