A Tale of Two Realities: Promotion Meets Policy
In a fascinating turn of events, Apple’s recent launch of a limited-edition “Year of the Dragon” AirTag in Japan has coincided with the country’s decisive move to legally curb the misuse of such tracking devices. As travelers embrace the convenience of Bluetooth trackers for their luggage and valuables, Japan is tightening its laws to protect personal safety, creating a new legal landscape that visitors must understand. The revised Anti-Stalking Act now explicitly bans the use of devices like AirTags to monitor individuals without their consent, empowering police to take swift action against digital harassment.
The Background: A Surge in Digital Stalking
The convenience of small, affordable trackers like Apple’s AirTag has unfortunately been exploited for malicious purposes. Japan’s National Police Agency (NPA) witnessed a disturbing rise in stalking incidents where perpetrators used these devices to illegally track victims’ movements.
This created a legal gray area. The original Anti-Stalking Act was primarily designed with GPS devices in mind, which often required a more direct installation on a vehicle. The subtle and easily hidden nature of Bluetooth trackers presented a new challenge that the law was not fully equipped to handle. In response to the growing number of reports and public concern, lawmakers moved to close this loophole, ensuring the law keeps pace with technology.
Understanding the New Legal Framework
The key change in Japan’s Anti-Stalking Act is the broadened definition of prohibited behavior. The law now makes it illegal to:
- Place a “location information device” on another person’s belongings (such as their car, motorcycle, or personal bag) without their consent.
- Monitor the location data transmitted from such a device without a legitimate reason or consent.
This revision is significant because the term “location information device” is now interpreted to include not only traditional GPS units but also modern Bluetooth trackers like Apple’s AirTag, Tile, and others. Violators of this law face serious penalties, including potential imprisonment of up to one year or a fine of up to 1 million yen.
What This Means for Travelers to Japan
First and foremost, it’s crucial to understand that using a tracker for its intended purpose remains completely legal and is a wise precaution for any traveler.
You Can Still Legally:
- Place an AirTag in your own checked luggage to track it at the airport.
- Keep a tracker in your personal backpack, purse, or camera bag.
- Attach one to your wallet or keys to prevent loss.
You Are Prohibited From:
- Secretly slipping a tracker into a friend’s or partner’s bag to see where they go.
- Leaving a tracker in a rental car after you have returned it.
- Attaching a device to any person or their property without their explicit and clear permission.
The law is designed to combat malicious intent and protect privacy. As a tourist, using a tracker to keep an eye on your own belongings is not the target of this legislation. However, using it to monitor another person is a criminal offense.
The Future: A Global Trend Towards Digital Privacy
Japan’s move reflects a growing global awareness of the need to regulate consumer technology to prevent abuse. While tech companies like Apple have introduced their own safety features, such as unwanted tracking alerts and apps to detect unknown trackers, these new laws provide the essential legal authority for law enforcement to intervene.
This legislation sets a strong precedent. Travelers can expect to see similar laws and regulations emerge in other countries as governments work to balance the benefits of tracking technology with the fundamental right to privacy and safety. For visitors to Japan, the message is clear: embrace technology to make your travels safer and more convenient, but always do so responsibly and with a deep respect for local laws and personal privacy.

